Instantly Recognizable, Unmistakable, and

UNIQUE



0,000+
Vehicles


0+
Countries


ICONIC

Military Vehicle Since
2020

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Brand Licensing

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Brand Licensing

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Brand Licensing

Proudly built in America by AM General, Humvee vehicles have led the US Military’s Light Tactical Vehicle Program for over three decades due to their unique technologies, strength, versatility and rugged durability.

The Humvee lineup provides protection, rescue and humanitarian relief for soldiers and civilians around the world. Men and women stationed on the front lines depend on Humvee vehicles daily to carry out their critical missions safely and successfully.

Humvee Licensing translates these attributes of strength, versality and durability into innovative, high performance products for an adventurous life.
Brand Strength

The Humvee brand embodies bold expeditionary leadership, allowing any path to be taken – conventional or unconventional.
The visual essence of the Humvee lineup:

  • Overbuilt Capability,
  • Exposed Structure and Parts,
  • Distinctive Profile, and
  • Aggressive Stance.

Humvee Brand Assets:

  • Vehicle Toughness and Ruggedness,
  • Protection and Versatility,
  • the Humvee Name,
  • Icon and Logo, and Finally,
  • its Unrivaled Hero Vehicle Reputation.
Humvee Brand Global Category Expansion

Apparel
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Auto Accessories
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Bags
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Fabric
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Footwear
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Games / Apps
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Scale Models
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Tools
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Toys
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Watches
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Job Site Products
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Outdoor Lifestyle Products
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Publishing
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Humvee Brand Global Category Expansion

Apparel
Image
Auto Accessories
Image
Bags
Image
Fabric
Image
Footwear
Image
Games / Apps
Image
Scale Models
Image
Tools
Image
Toys
Image
Watches
Image
Job Site Products
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Outdoor Lifestyle Products
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Publishing
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Interested in Humvee Brand Licensing?

Interested in Humvee Brand Licensing?