AM General Features Mission Ready and Future Driven Technology at DSEI 2023

In Exhibitions + Conferences, News, Platforms + Vehicles by Lizbeth Carpenter

SOUTH BEND, Ind., September 11, 2023 – AM General, the leading global light tactical vehicle and mobility systems provider, will display its next generation light tactical vehicle, HUMVEE Saber, at the Defence Security and Equipment International (DSEI) tradeshow held at the ExCel London Exhibition Centre Sept. 12 – 15, 2023, booth H8-309 in the U.S. Partnership Pavilion. Collaborating with top defense industry partners, AM General will highlight the vehicle’s adaptability as a platform that intuitively accommodates advanced weapons systems. Additionally, the company will mark the global premiere of its refreshed brand identity.

“We are excited to be a part of DSEI 2023 and look forward to discussing with our international customers how we best serve them in our mutual mission to support the Warfighter,” said John Chadbourne, AM General EVP – Chief Business Development Officer. “We couldn’t be prouder of our teammates who work hard to develop industry-leading improvements and technologies that are featured across our product portfolio, and in the HUMVEE Saber in particular.”

AM General is the leader in Light Tactical Vehicle (LTV) development and production. With HUMVEE vehicles, HUMVEE Saber, and JLTV A2, the company is ensuring that the end user is well equipped and supported on the battlefield. The HUMVEE Saber featured at DSEI underscores how AM General continues to innovate to adapt and win on the modern battlefield with offensive and defensive capabilities – all in a vehicle that is rugged, responsive, and reliable. Built off the HUMVEE vehicle platform, the HUMVEE Saber offers maximum commonality, simplified maintenance, and streamlined fleet sustainment. The concept integrates AeroVironment’s Switchblade® loitering munitions and a Hornet Air Guard Remote Controlled Weapon System (RCWS) with Counter-UAS concept by Hornet.

The company will feature its new brand identity for the first time outside of the United States. AM General recently underwent a complete rebrand which included a new logo, new color palette, and new imagery with a focus on its broad product portfolio and how its products ultimately support those who serve.